Public Relations

National Defence Outreach

Canadian Aviation Artists Assoc.

Okanagan Military Museum

































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Paul G. Seguna
2005 Parkwood Drive, Coldstream, BC. V1B 3Y4
Home: (250) 558-5503 E-mail:
· High degree of creativity, imagination and initiative
· Comprehensive experience in public relations
· Established strength in communications and interpersonal skills
· Proven leadership and management capabilities
· Strong team ethic both as a team member and leader
· Organizational abilities of a high order
· Intellectual flexibility and well-developed analytical ability
· Advanced language skills in French and Italian
Thirty years service with the Canadian Forces Regular and Reserve force - fourteen in Public Affairs
. Since 2002 employed as a Reserve Public Affairs Officer assigned to the National Defence Public Affairs Office - Pacific Region as the Outreach Officer for the BC Southern Interior and the Recruiting and Training Officer for the national Public Affairs Branch Primary Reserve organization. Professional experience as follows:

Course Officer and Staff Instructor - National Defence Headquarters,Ottawa - Public Affairs Training Section: Joined the staff of the Canadian Forces Public Affairs Training Section at National Defence HQ in Dec 2003 as the Course Officer and a Staff Instructor for the Public Affairs Officer initial training course. Supervised the training and participated as an instructor in the sixteen week full-time training program that included all aspects of public affairs training including media relations, communications planning, media interview techniques,public speaking,written communications and the use of imagery in public relations.

Senior Staff Officer Public Affairs - Maritime Forces Pacific Headquarters:
For a period of four months on full-time reserve service acted as the Senior Public Affairs Officer for Maritime Forces Pacific (Navy) Headquarters in Victoria,BC.

Canadian Forces Outreach Officer - Southern Interior BC: Work on outreach projects in the region including stakeholder visits to military operations, Canadian Forces speaker opportunities and public events such as the Kelowna Dragonboat and 2004 Memorial Cup.

Head Canadian Forces Combat Camera Section: Team leader for a section of fifteen Public Affairs officers, photographers and civilians in support of media operations around the world. Initiated and directed the incorporation of cutting edge technologies to improve effectiveness. Produced two short promotional videos that were aired on Hockey Night in Canada during Stanley Cup playoff coverage. “Seguna proficiently managed the Combat Camera section and, in doing so, demonstrated his strong planning and organizational skills…Seguna is also an exemplary leader… Seguna’s dedication is outstanding.” – Colonel M. Rouleau, Director Public Affairs Planning and Operations·

Chief of Media Operations, NATO Multi-National Division, Bosnia: Led an international public relations team of eleven military personnel and civilian staff. Dealt with local and international media on all issues related to the operations of the peacekeeping force.

Senior Public Affairs Plans Officer: Coordinated strategic communications planning, evaluated the effectiveness of public affairs operations, policies and doctrines. “A solid planner and capable administrator.” – Captain (N). K. Carle, Director Public Affairs Operations.

Community Outreach Officer, National Defence Public Affairs Office, Vancouver: Project manager with the outreach office responsible for the National Defence Community Outreach Program in western Canada. “The most creative and innovative project manager in the Outreach Program. Seguna is a highly motivated self-starter who took valuable initiatives without being prompted that resulted in successful outcomes.” - Major J. Poitras, Director

Public Affairs Training:
Course officer for Basic Public Affairs Officer course. Trained Canadian Forces personnel in support of regular regular public affairs duties and operations such as Y2K preparations.

Public Affairs Project /Account Officer: Oversaw the public relations aspects of major equipment acquisition programs, some worth billions of dollars. Worked on major policy initiatives such as Defence White Papers and budgets. Team leader for public affairs teams employed on these issues.

Acting/Senior Media Liaison Officer: Supervised the operation of the national Media Liaison Office. “Seguna is well respected by the media for his honest, helpful approach. As a result he has been able to clarify several potentially difficult situations to the advantage of the Canadian Forces.” – Commander J. Agnew, Senior Media Liaison Officer.

Media Escort Officer: Rwanda, Bosnia, Kosovo: Escorted Canadian media in war zones during coverage of Canadian Forces operations. Coordinated, planned and supervised all aspects of media relations for these trips.

Domestic operations:
Conducted public relations crisis management during these operations, often supervising and directing other public affairs officers and photographers in media relations and the production of communications products:

Manitoba Flood 97:
Seconded to Regional Emergency Planning Canada headquarters, Winnipeg.

National Emergency Planning 97-2000:

Planned for public affairs suport to potential national emergencies (such as Y2K) as a member of Joint Task Force Headquarters staff. Trained personnel in public affairs in preparation for emergency operations.

Ice Storm 98:
Deployed with I Canadian Mechanized Brigade to St.Jean, Que and provided Public Affairs support to Canadian Forces operations.
“Seguna’s exceptional performance contributed significantly to the success of the mission (Ice Storm 98).” - Colonel. G. Cote, Chief of Staff, Land Forces Quebec Area.

BC Forest Fires 98:
“His professional and experienced assistance was invaluable (BC forest fires 1998).”
- S. Newton, Zone Manager Lillooet Fire Zone, BC Ministry of Forest.

Forest Fires 2003:
Acted as a Senior Public Affairs officer during Operation Peregrine, the Canadian Forces forest fire-fighting effort during the BC forest fire crisis in 2003. Awarded the Land Forces Western Area Commander's Commendation and the Canadian Forces Public Affairs Communications Award of Excellence for role in Operation Peregrine.

Base Public Affairs Officer, Canadian Forces Base Esquimalt: Public and community relations for BC’s largest military base. Coordinated, planned and directed promotional special events for the base. Acted as United Way Campaign Chairman for the base.

Naval Operations (1982-1990): Sea-going leadership and management as a Fleet officer in the Canadian Navy. Public relations at the ship level as the Unit Information Officer on several ships. Served on the personal staff of the senior Canadian Forces officer in BC as his aide coordinating protocol, scheduling and public events (equivalent to a personal aide for a CEO of a major corporation). ________________________________________________________________
Bachelor of Arts (History) - Dalhousie University, Halifax, 1981
National Defence Public Affairs Management Course - Ryerson Polytechnic, Toronto, 1993. (Note: This course was a specialized and intensive program of several months duration taught by the school of journalism on all aspects of public relations. It served as the basic qualification course for Canadian Forces Public Affairs Officers).
Web Developer/Master Diploma - Internet Institute, Ottawa, 2002
Microsoft Office suite: Word, PowerPoint,Excel
Web Design: HTML, Dreamweaver/Homesite, Fireworks, Flash animation.
Digital imagery: PhotoShop, scanners.
Digital video production: Experience with AVID digital video production process.
Artwork: Cartoons, illustrations and paintings have been used in several publications and included in a number of public art displays across the country.
Photography: Photos have been used in support of public relations activities for various organizations.
Writing: Articles for aviation and historical special interest publications.
History: Marketing/Public Relations Director for the Okanagan Military Museum Society.
Artwork: Public Relations officer for the Canadian Aviation Artists Association.
Teaching/public speaking:
Public Relations instructor and speaker.
Community: Member of Lavington Volunteer Fire Dept

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