Aviation Artists Assoc.
2005 Parkwood Drive, Coldstream, BC. V1B 3Y4
Home: (250) 558-5503 E-mail: firstname.lastname@example.org
· High degree of creativity, imagination and initiative
· Comprehensive experience in public relations
· Established strength in communications and interpersonal
· Proven leadership and management capabilities
· Strong team ethic both as a team member and leader
· Organizational abilities of a high order
· Intellectual flexibility and well-developed analytical ability
· Advanced language skills in French and Italian
Thirty years service with the Canadian Forces Regular and
Reserve force - fourteen in Public Affairs.
Since 2002 employed as a Reserve Public Affairs Officer assigned to
the National Defence Public Affairs Office - Pacific Region as the
Outreach Officer for the BC Southern Interior and the Recruiting and
Training Officer for the national Public Affairs Branch Primary Reserve
Professional experience as follows:
Course Officer and Staff Instructor - National Defence Headquarters,Ottawa
- Public Affairs Training Section: Joined the staff of the
Canadian Forces Public Affairs Training Section at National Defence
HQ in Dec 2003 as the Course Officer and a Staff Instructor for the
Public Affairs Officer initial training course. Supervised the training
and participated as an instructor in the sixteen week full-time training
program that included all aspects of public affairs training including
media relations, communications planning, media interview techniques,public
speaking,written communications and the use of imagery in public relations.
Senior Staff Officer Public Affairs - Maritime Forces Pacific
a period of four months on full-time reserve service acted as the
Senior Public Affairs Officer for Maritime Forces Pacific (Navy) Headquarters
Forces Outreach Officer - Southern Interior BC: Work on outreach
projects in the region including stakeholder visits to military operations,
Canadian Forces speaker opportunities and public events such as the
Kelowna Dragonboat and 2004 Memorial Cup.
Head Canadian Forces Combat Camera Section: Team
leader for a section of fifteen Public Affairs officers, photographers
and civilians in support of media operations around the world. Initiated
and directed the incorporation of cutting edge technologies to improve
effectiveness. Produced two short promotional videos that were aired
on Hockey Night in Canada during Stanley Cup playoff coverage. “Seguna
proficiently managed the Combat Camera section and, in doing so, demonstrated
his strong planning and organizational skills…Seguna is also
an exemplary leader… Seguna’s dedication is outstanding.”
– Colonel M. Rouleau, Director Public Affairs Planning
Chief of Media Operations, NATO Multi-National Division, Bosnia:
Led an international public relations team of eleven military personnel
and civilian staff. Dealt with local and international media on all
issues related to the operations of the peacekeeping force.
Senior Public Affairs Plans Officer: Coordinated
strategic communications planning, evaluated the effectiveness of
public affairs operations, policies and doctrines. “A
solid planner and capable administrator.” –
Captain (N). K. Carle, Director Public Affairs Operations.
Community Outreach Officer, National Defence Public Affairs
Office, Vancouver: Project manager with the outreach office
responsible for the National Defence Community Outreach Program in
western Canada. “The most creative and innovative
project manager in the Outreach Program. Seguna is a highly motivated
self-starter who took valuable initiatives without being prompted
that resulted in successful outcomes.” - Major
J. Poitras, Director
Public Affairs Training: Course officer for Basic Public
Affairs Officer course. Trained Canadian Forces personnel in support
of regular regular public affairs duties and operations such as Y2K
Public Affairs Project /Account Officer: Oversaw
the public relations aspects of major equipment acquisition programs,
some worth billions of dollars. Worked on major policy initiatives
such as Defence White Papers and budgets. Team leader for public affairs
teams employed on these issues.
Acting/Senior Media Liaison Officer: Supervised the
operation of the national Media Liaison Office. “Seguna
is well respected by the media for his honest, helpful approach. As
a result he has been able to clarify several potentially difficult
situations to the advantage of the Canadian Forces.”
– Commander J. Agnew, Senior Media Liaison Officer.
Media Escort Officer: Rwanda, Bosnia, Kosovo: Escorted
Canadian media in war zones during coverage of Canadian Forces operations.
Coordinated, planned and supervised all aspects of media relations
for these trips.
Domestic operations: Conducted public relations crisis management
during these operations, often supervising and directing other public
affairs officers and photographers in media relations and the production
of communications products:
Seconded to Regional Emergency Planning Canada headquarters, Winnipeg.
National Emergency Planning 97-2000:
Planned for public affairs suport to potential national emergencies
(such as Y2K) as a member of Joint Task Force Headquarters staff.
Trained personnel in public affairs in preparation for emergency operations.
Ice Storm 98:
Deployed with I Canadian Mechanized Brigade to St.Jean, Que
and provided Public Affairs support to Canadian Forces operations.
“Seguna’s exceptional performance contributed
significantly to the success of the mission (Ice Storm 98).”
- Colonel. G. Cote, Chief of Staff, Land Forces Quebec Area.
BC Forest Fires 98:
“His professional and experienced assistance was invaluable
(BC forest fires 1998).” - S. Newton, Zone Manager
Lillooet Fire Zone, BC Ministry of Forest.
Forest Fires 2003:
Acted as a Senior Public Affairs officer during Operation Peregrine,
the Canadian Forces forest fire-fighting effort during the BC forest
fire crisis in 2003. Awarded the Land Forces Western Area
Commander's Commendation and the Canadian Forces Public Affairs Communications
Award of Excellence for role in Operation Peregrine.
Base Public Affairs Officer, Canadian Forces Base Esquimalt:
Public and community relations for BC’s largest military base.
Coordinated, planned and directed promotional special events for the
base. Acted as United Way Campaign Chairman for the base.
Naval Operations (1982-1990): Sea-going leadership
and management as a Fleet officer in the Canadian Navy. Public relations
at the ship level as the Unit Information Officer on several ships.
Served on the personal staff of the senior Canadian Forces officer
in BC as his aide coordinating protocol, scheduling and public events
(equivalent to a personal aide for a CEO of a major corporation).
Bachelor of Arts (History) - Dalhousie University,
National Defence Public Affairs Management Course
- Ryerson Polytechnic, Toronto, 1993. (Note: This course was a specialized
and intensive program of several months duration taught by the school
of journalism on all aspects of public relations. It served as the
basic qualification course for Canadian Forces Public Affairs Officers).
Web Developer/Master Diploma - Internet Institute,
Microsoft Office suite: Word, PowerPoint,Excel
Web Design: HTML, Dreamweaver/Homesite, Fireworks,
Digital imagery: PhotoShop, scanners.
Digital video production: Experience with AVID digital
video production process.
Artwork: Cartoons, illustrations and paintings have
been used in several publications and included in a number of public
art displays across the country.
Photography: Photos have been used in support of
public relations activities for various organizations.
Writing: Articles for aviation and historical special
History: Marketing/Public Relations Director for
the Okanagan Military Museum Society.
Artwork: Public Relations officer
for the Canadian Aviation Artists Association.
Teaching/public speaking: Public Relations instructor and
Community: Member of Lavington Volunteer Fire Dept